You've been marketing your business.
But does it actually SOUND like you?
You're posting on Instagram. You're using AI tools. You're showing up — and yet something still feels off. Your captions don't quite capture who you are. Your bio feels generic. When someone asks what you do, you stumble through an answer that doesn't do you justice.
And when you sit down with Claude or ChatGPT and ask it to write your content — it comes back sounding like every other esthetician on the internet. Because it doesn't know you yet. It doesn't know your story, your dream client, your voice, or what makes you genuinely different.
That's not an AI problem. That's a BRAND STRATEGY problem. And it's exactly what this fixes.
Your AI-generated content sounds generic — like it could belong to any esthetician anywhere
You struggle to describe what makes you different, even though you know you're good at what you do
Your Google Business Profile, Instagram bio, and website all say something slightly different
You freeze when someone asks "so what do you do?" — your answer never quite lands the way you want it to
You know your brand needs work but a full branding investment isn't in the budget right now
Sound familiar?
What if your brand strategy was done
in one afternoon?
Not someday. Not when you can afford a full branding package. Right now — for $49.
The Booked Esthetician Brand Kit walks you through 12 guided questions and hands you back a complete Brand Strategy Guide written specifically for your business. Your story. Your voice. Your client. Your positioning.
Everything you need to finally sound like yourself online.
Four focused modules. No fluff. Just the stuff that actually moves the needle.
Here's exactly what you'll walk away with
Inside Your Brand Kit
Four to five specific things to stop doing in your marketing right now — based on your answers. Direct, honest, and genuinely useful. The kind of feedback you'd normally pay a consultant for.
Your Brand Red Flags Audit
A natural, confident answer to "so what do you do?" plus a complete Claude AI setup prompt ready to paste — so every piece of content you create from here on actually sounds like you.
Your Elevator Pitch + AI Setup Prompt
A compelling description of your signature service written the way a happy client would describe it to a friend — emotional, specific, and conversion-ready. Plus one ready-to-post Instagram caption.
Your Signature Service Story
Three specific content pillars built around your brand, your services, and your dream client — with actual post ideas for each one. Not generic suggestions. Real, specific content directions for your business.
Your Content Pillar Strategy
Ten caption opening lines written in your brand voice for your specific client. So good you could post them today with minimal editing. The blank page problem — solved.
10 Personalized Caption Starters
A powerful 3-sentence brand story written in your voice — specific, emotional, and real. The kind that makes a stranger feel like they already know you. Ready to paste anywhere.
A powerful 3-sentence brand story written in your voice — specific, emotional, and real. The kind that makes a stranger feel like they already know you. Ready to paste anywhere.
Your Brand Story
One clear, specific sentence that explains who you help, what you do, and the transformation you deliver. So specific it could only belong to you — and so clear your dream client immediately thinks "that's me."
Your "I Help" Statement
A strategic statement that stakes your unique place in the market — plus a punchy positioning line under 12 words that captures who you are and why you're different. Bold. Ownable. Yours.
Your Competitive Positioning
Three brand voice descriptors with what each means in practice for your marketing. Five words to always use. Five words to never use. Plus a before-and-after caption example showing the difference.
Your Brand Voice Guide
A vivid, specific portrait of your ideal client — her lifestyle, her struggles, what she wants to feel, and why she chooses you. Detailed enough to paste straight into your Claude AI setup prompt.
Your Dream Client Snapshot
You're an esthetician, lash artist, waxer, or beauty pro who feels like your marketing doesn't quite sound like you
You're newer to business and want to build a strong brand foundation from the start
You've been in business a while but honestly haven't given your brand much strategic thought
You use AI tools for content but your output feels generic — you need a better setup prompt
You're not ready to invest in full custom branding yet — but you want something real and strategic right now
This is made for you if…
Complete your Brand Kit in one sitting — takes about 15 minutes and the results are yours to keep forever
Instant Access
Four focused modules. No fluff. Just the stuff that actually moves the needle.
Here's what you get
for just $47
Everything Included
Everything from your brand story to your AI setup prompt — all written specifically for your business
10 Brand Strategy Deliverables
Answer 12 guided questions and receive your complete Brand Strategy Guide instantly — no waiting, no back and forth
Interactive AI-Powered Experience
Your Google Business description, Claude AI setup prompt, Instagram bio, and caption starters are all written and ready to paste
Ready-to-Use Copy
I'm a licensed esthetician and brand designer — and I built this because I know what it feels like to not sound like yourself online.
I've been in the treatment room. I've built a clientele from scratch. And I know the frustration of knowing you're good at what you do but not being able to translate that into words that actually attract the right clients.
As a brand and website designer who works exclusively with beauty businesses and female entrepreneurs, I've seen hundreds of estheticians struggle with the same thing — their marketing doesn't reflect how incredible they actually are.
The Booked Esthetician Brand Kit is what I wish had existed when I was building my own business. Strategic, specific, and actually useful — not a generic template with your name swapped in.
You have a brand worth talking about. Let's find the words for it.
hey, I'm April
Website Design
Send Us A Message
Please send me an email if there is a problem with the download link.
april@malabelladesign.com
(reply within 48 hours)
A few quick answers
Need More Than A Mini-Course? Check Out My Design Services
The Esthetician Branding Kit will be available to download instantly when the final payment is made. You will receive an email with a download link.
No physical products will be mailed to you.
Due to the nature of the Digital Products, there are no refunds.
What is the return policy?
After purchase you'll receive a link to the interactive Brand Kit tool. You answer 12 guided questions about your business, your clients, and your story — and the tool generates your complete Brand Strategy Guide instantly. The whole experience takes about 15 minutes.
How does it work exactly?
Absolutely — in fact, many established Esties find this the most valuable because they finally have words for things they've always intuitively known about their brand. The Brand Red Flags Audit alone is worth it for anyone who's been marketing for a while.
I've been in business for years. Is this still useful?
Yes — that's one of the main reasons it exists. Your Dream Client Snapshot and Brand Voice Guide are specifically written to be pasted into Claude or ChatGPT as your setup prompt. Once your AI tool knows who you are, everything it writes will sound ten times more like you.
Will this help me use AI tools better?
The Brand Kit is a natural first step toward full custom branding and a professionally designed website. When you're ready to take it further, you can explore custom branding services and Showit website templates for estheticians at:
What if I want to go further with my branding?
No — this is brand messaging and strategy, not visual identity design. You won't receive a logo or color palette. What you will get is the foundation that makes all of your marketing — including your visuals — more intentional and effective. Think of it as the strategy that lives underneath the design.
Is this the same as a full branding package?
This is actually perfect for newer estheticians. Building your brand strategy early means everything you create from day one has a clear, consistent voice. You'll avoid months of guessing and start attracting the right clients sooner.
