You're posting. You're showing up. You're putting in the time — often after a full day on your feet, when the last thing you want to do is figure out what to say online.
And yet… the bookings aren't coming the way you hoped. Your engagement is okay, but your DMs aren't lighting up. You're wondering if you're doing something wrong, or if social media just doesn't work for your kind of business.
Here's the truth no one tells you: Instagram was never really designed to book local beauty clients at scale. The algorithm rewards entertainment and virality — not a talented Estie in a beautiful studio 10 minutes away.
Your real clients? They're on Google, searching "lash extensions near me" right now. And if your business isn't there — with the right words, the right presence, the right story — you're invisible to them.
You spend way too much time staring at a blank caption — and then post something just to post something
You've heard about AI tools but have no idea where to start or what to actually say
Your Google Business Profile exists but you set it up once and forgot about it
You're not sure if your marketing is actually working — or just keeping you busy
You'd love to be more consistent, but after a day of back-to-back clients, you have nothing left
That's not a pipe dream. That's what happens when you have a strategy that actually works for your kind of business — and AI tools that write the first draft for you.
You don't need to post more. You need to show up in the right places with the right message — and have a simple system that makes it feel easy.
That's exactly what this mini course teaches you.
Four focused modules. No fluff. Just the stuff that actually moves the needle.
You're an Estie (esthetician, lash artist, waxer, or beauty pro) trying to grow your client base
You're tired of spending hours on content that doesn't seem to bring in bookings
You're curious about AI tools but need someone to show you how to actually use them
You want a simple marketing system — not a full-time job creating content
You're ready to stop guessing and start marketing with a plan
Four focused modules. No fluff. Just the stuff that actually moves the needle.
I've sat in the treatment room, built a clientele from scratch, and figured out the hard way what actually works when it comes to marketing a beauty business. And as a designer who works exclusively with beauty pros and female entrepreneurs, I've helped hundreds of Esties understand why their marketing wasn't converting — and what to do instead.
I created this mini course because I keep seeing the same thing: talented, dedicated Esties working twice as hard as they need to on their marketing, and not getting the results they deserve.
You're good at what you do. You just need a smarter system. That's what I'm here for.
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Please send me an email if there is a problem with the download link.
april@malabelladesign.com
(reply within 48 hours)
Need More Than A Mini-Course? Check Out My Design Services
The mini-course will be available to download instantly when the final payment is made. You will receive an email with a download link.
)No physical products will be mailed to you.
Due to the nature of the Digital Products, there are no refunds.
Not at all. If you can use Instagram, you can do this. We'll set everything up together and I walk you through every step in plain language — no tech overwhelm.
I'll show you how to use ChatGPT and Claude — both have free versions that work great. You don't need to pay for anything beyond this course to get started.
The lessons are short and focused — you could go through the whole course in an afternoon. Or take it one module at a time. It's completely self-paced and you have lifetime access.
It will if you use it. This isn't theory — every module includes action steps you can implement right away. Esties who show up on Google, post with intention, and have a real system get booked. That's what we're building here.
Perfect — this course will help you get more out of the effort you're already putting in. The AI prompts alone will save you hours, and the Google strategy will open up a whole new stream of clients you're currently missing.