Typography in Website Design

Typography in Website Design

Why fonts matter in Website Design

I am a new member to the local Women’s Chamber of Commerce in my town and was skimming through the member’s websites to see the vibe of the business community. And only one website out of the 100+ that I visited really stood out. It was modern and cool, and the business owner’s personality came through perfectly.

I was tickled pink with happiness to see that someone understood the assignment!

Her prices were on the higher end, but her website sold it because she was using Luxury Fonts. Fonts can also affect the worth of your services. If you are using ordinary fonts, expect to have an ordinary looking website.

Website Design Best Practices

Fonts and photography affect your emotions. They can make us trust a business or see that the biz is warm, friendly, playful, or sophisticated. Unfortunately, some website design software has a limited selection of fonts loaded, so I use Showit as a design platform. Being able to use any font is essential in creating a one-of-a-kind website!

I love to spend time on Pinterest searching for fonts by emotion or vibe to see what pops up. For example, I re-did my beauty business website and needed a font with a “spiritual vibe”.

I found it, bought it and love it! 💖

Fonts that look like handwriting

Working with handwriting fonts can add that flowy carefree feeling to a page, but don’t over-do it. Back in 2012 I made a website with a home page full of curly font. 🤦‍♀️ Co cringe! It was so hard to read, but I thought it was cute.

Handwritten fonts may also be difficult for search engines to read, so some say they can be hurtful to your SEO.

They can be perfect for logo’s! I use them quite frequently to give Branding an elevated look.

Speaking of elevated look, if you’re ready for a rebrand or website upgrade, let’s chat! I will curate the perfect font and color palette to give your Brand and Website a look that is unmistakably you!