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You spent time getting your website to look beautiful — the fonts, the colors, the photos that finally feel like you. But there’s one area that most business owners completely skip over, and it can leave you seriously exposed if something goes wrong.
I’m talking about your website legal pages.
I know — not exactly the fun part of building a business. But stick with me, because this is genuinely important, and I promise it’s way simpler than it sounds.
Here’s the thing: whether you’re a lash artist booking clients online, a mindset coach selling discovery calls, or a brand new business coach with a shiny Showit site — if your website has a contact form, an email opt-in, or even just Google Analytics running in the background, you’re legally required to tell visitors about it.
These pages aren’t just fine print. They protect you if a client ever disputes something. They protect your content if someone tries to copy it. And they build trust with the women landing on your site who are deciding whether you’re the real deal.
The good news? Getting this handled doesn’t require hiring a lawyer or spending thousands of dollars.
This one is legally required — no exceptions.
A Privacy Policy tells your visitors what information you collect from them and how you use it. That includes things like:
Even if you feel like you’re “not really collecting data,” you almost certainly are. And privacy laws require you to be transparent about it. The good news is this page lives quietly in your footer — it just needs to be there.
Think of this as the contract between you and your website visitors. It sets the ground rules — what people can and can’t do on your site, how your content can (or can’t) be used, and what happens if a dispute ever comes up.
Without a Terms & Conditions page, you have very little to stand on if someone:
This page is your quiet protection running behind the scenes. You never think about it — until you really, really need it.
A disclaimer is especially important for coaches, educators, and anyone who shares advice, tips, or strategies online. It basically says: “The information on this site is for educational purposes only and isn’t a substitute for professional advice.”
If you blog, share business tips, or offer any kind of coaching content, a disclaimer protects you if someone ever claims they followed your advice and things didn’t go as planned.
If you use affiliate links (like recommending products or tools you love), you also need an affiliate disclosure — the FTC requires it, and it just needs to be visible near any affiliate links or in your footer.
All three of these pages should be linked in your website footer so they appear on every single page of your site. Most website platforms (Showit, Squarespace, Wix) make this easy to set up.
You don’t need a big, bold link — a small, simple footer with “Privacy Policy | Terms | Disclaimer” is exactly what you need.
Here’s where I’ll save you a ton of time: don’t try to write these yourself, and please don’t copy someone else’s. (That’s actually a copyright violation — ironic, right?)
The simplest, most affordable option is to grab attorney-drafted legal page templates written specifically for entrepreneurs and online business owners. My recommendation is The Legal Paige — they’ve helped over 13,000 entrepreneurs get legally protected, and their templates are written specifically for service-based businesses and coaches. You can customize them to your business in an afternoon.
If you purchased a website template (mine or anyone else’s), take a peek at your footer right now. Do you have links to a Privacy Policy, Terms, and Disclaimer? If those pages are blank — or missing entirely — that’s something to fix before you start driving traffic to your site.
This is actually something I include placeholder pages for in every template I design, because I want the women using my templates to launch feeling confident and covered — not just looking beautiful.
Getting your legal pages handled is one of those “foundation first” moves that makes everything else feel more legit. And once your foundation is solid, it’s so much easier to show up, market confidently, and attract the clients you’re really meant to work with.
If you’re at the stage where your website needs more than just legal pages — if it needs a full refresh or a complete overhaul that actually converts — I’d love to help. Take a look at my design services and let’s talk about what’s possible for your business.
Disclaimer: I’m a website designer, not a lawyer. This post is for informational purposes only and doesn’t constitute legal advice. For questions specific to your business, please consult a licensed attorney.
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