Esthetician Website | Cindy Kopylec of CK Skin Spa

From DIY to Dream Website: How CK Skin Spa Leveled Up Its Online Presence

When Cindy Kopylec first reached out, she had one clear goal: add an online shop to her existing website. Her business, CK Skin Spa, had grown beautifully—and she wanted her clients to be able to purchase their favorite products online. At the time, she was running her website on a basic DIY GoDaddy platform. Functional, yes. But not quite the reflection of the experience, expertise, and elegance her brand had come to represent.

As we started discussing her needs, something shifted. Cindy realized that this wasn’t just about adding e-commerce. It was about stepping fully into the next phase of her business. It was about creating a digital home that felt as polished, calming, and professional as the spa experience she offers in person. She was ready for a complete website glow-up.

A Beautiful Business Deserves a Beautiful Website

Cindy has built something truly special. CK Skin Spa is more than a place to get facials—it’s a retreat. It’s where clients come to feel refreshed, cared for, and deeply seen. That level of intention deserved a website that could meet it.

So we reimagined everything: layout, visuals, messaging, and of course, the typography. I chose fonts that carry a soft, natural elegance—a visual cue that instantly communicates Cindy’s calming, feminine brand. We worked with a neutral color palette that feels earthy and inviting. Clean lines. Spacious design. A user experience that feels effortless and refined.

More Than Skin Deep: A Website That Reflects True Growth

What started as a small add-on became a full transformation.

Cindy didn’t just get a new website—she claimed the next version of her business. That inner shift is what I love witnessing most: when a business owner realizes she’s outgrown the old and is ready for something that truly reflects who she is now.

And the result? A site that mirrors the same level of care and professionalism Cindy brings to every client interaction. It beautifully showcases her growing services, supports e-commerce with ease, and positions her as the expert she is.

Before + After: A Website Glow-Up Worth Celebrating

If you’re curious to see the difference for yourself, I’m sharing before images of Cindy’s old GoDaddy site alongside the new CK Skin Spa website throughout this post. It’s amazing what happens when design and strategy come together with heart.

Go Look At Her Now! View CK Skin Spa’s Website

Is It Time for Your Website to Grow With You?

Maybe you started your business with a simple template and a whole lot of hustle. But now? You’ve evolved. Your brand has matured. And it might be time for your website to reflect that transformation.

If you’re entering a new phase in your business and you’re ready for a website that aligns with where you’re going—not just where you’ve been—I’d love to help you get there.

Let’s create something beautiful together.

Book a free discovery call

---