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Esthetician Marketing
Get cozy, grab a drink and dive into some marketing tips
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Picture this: You grab your morning coffee, open your laptop, and there it is—an inbox filled with messages from women who are exactly the clients you’ve dreamed of working with. They’re not questioning your rates. They’re not asking “what exactly do you do?” They’re simply saying, “I need to work with YOU. When can we […]
Esthetician Marketing
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Building Clientele If you’re a new esthetician who just opened your suite or launched your business, first of all — congratulations. That’s a huge deal, and you should be proud of yourself. Now comes the part that nobody really prepares you for: actually filling your book. I see this question come up constantly — “How […]
Esthetician Marketing
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You didn’t go through esthetician school, build your skills, and invest in all that product just to have a website that looks like it was thrown together on a lunch break. But here’s what I see all the time — talented estheticians with incredible hands and zero online presence that matches their talent. Maybe you’re […]
Esthetician Marketing
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If you’re an esthetician scrolling through Facebook groups right now feeling like you’re the only one struggling — you’re not. I see your posts every single day. The ones about barely making rent. The ones wondering if you should go back to working for someone else. The ones that just say “I need encouragement.” First, […]
Esthetician Marketing
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Why Brazilian Waxing Service Pages Shouldn’t Feature Freshly Waxed Skin (And What to Do Instead) Let’s be real—there are better ways to sell your Brazilian waxing services than zoomed-in photos of someone’s freshly waxed bikini line. If you don’t know what I’m talking about, type “Brazilian Waxing” into a social media search bar and see […]
Esthetician Marketing
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Here’s Why Your Logo + Branding Matter More Than You Think Let’s get real for a second. You can have the best hands in the biz, the fluffiest fans, or a wax so smooth it’s giving baby’s booty—but if your brand isn’t catching eyes (and hearts), your dream clients might be scrolling right past you. […]
Esthetician Marketing
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How to get Booked Out and Busy with a Website for Estheticians With love from an Esthetician & Website Designer When people ask me how long I have been designing Esthetician websites, I always say 2008 because that was when I first went out on my own as a Solo Esthetician. I built my first […]
BRANDING
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So, you’re ready to raise your prices. First of all— Girl yes! You deserve to be well-paid for the value, time, and energy you pour into your business. Whether you’re an esthetician, hairstylist, lash artist, salon owner, or coach, price increases are a natural part of growth. But raising your prices confidently makes the process […]
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BRANDING
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Here’s Why Your Logo + Branding Matter More Than You Think Let’s get real for a second. You can have the best hands in the biz, the fluffiest fans, or a wax so smooth it’s giving baby’s booty—but if your brand isn’t catching eyes (and hearts), your dream clients might be scrolling right past you. […]
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BRANDING
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It’s giving free Canva logo Let’s be honest—in a world where everyone with tweezers and a certification is calling themselves a lash artist, what’s actually setting you apart? Your skill? Absolutely. Your premium products? Of course. But if your online presence looks like every other lash tech’s cookie-cutter Instagram feed, potential clients are scrolling right […]
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BRANDING
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Why fonts matter in Website Design I am a new member to the local Women’s Chamber of Commerce in my town and was skimming through the member’s websites to see the vibe of the business community. And only one website out of the 100+ that I visited really stood out. It was modern and cool, […]
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Website Tips for Beauty Pros
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5 min read · Business Growth · Website Strategy If you’re an esthetician, lash artist, or hairstylist running your business on GlossGenius or Booker alone — this one’s for you, babe. Let’s paint a picture. You just finished your esthetics program, you’re licensed, you’re excited, and you’re ready to build your clientele. You set up […]
Website Tips for Beauty Pros
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5 Steps To Optimizing Your Google Business Profile No tech degree required — just a few simple steps that can bring new clients straight to your door. You became an esthetician because you love transforming skin, creating a relaxing experience, and building real relationships with your clients. You did not sign up to become a […]
Website Tips for Beauty Pros
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Why fonts matter in Website Design I am a new member to the local Women’s Chamber of Commerce in my town and was skimming through the member’s websites to see the vibe of the business community. And only one website out of the 100+ that I visited really stood out. It was modern and cool, […]
Website Tips for Beauty Pros
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In today’s digital age, a good website design is more important than ever. With so much competition for attention, your website needs to be visually appealing and easy to use in order to stand out from the crowd.
Coaching business
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For the female entrepreneur who’s ready to stop blending in and start standing out. You’ve been in business for a while now. You know your craft, you’ve got the testimonials, and you’re genuinely good at what you do. But something still feels… off. Maybe inquiries are slow. Maybe the clients coming in aren’t quite your […]
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Coaching business
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You’ve got to have a steady stream of clients to run a coaching business, and you can feel like you’re on a hamster on a wheel if you’re always struggling to build your clientele. You know you’ve got the expertise and passion to help people, but how do you actually get clients to book your […]
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Coaching business
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Picture this: You grab your morning coffee, open your laptop, and there it is—an inbox filled with messages from women who are exactly the clients you’ve dreamed of working with. They’re not questioning your rates. They’re not asking “what exactly do you do?” They’re simply saying, “I need to work with YOU. When can we […]
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Coaching business
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Hey there coach! I can feel your energy and dedication – and you know what? You’ve totally got what it takes to make it big in this space. I know the coaching world can feel pretty crowded sometimes, but once we crack the code of getting you in front of your dream clients, you’ll be […]
